Want to make your real estate business a household name? Then you need marketing that needs to stand out, turn heads, and maybe even get a few chuckles along the way. The secret sauce? A mix of digital finesse, personal connections, and a sprinkle of humor. Let’s explore the best real estate marketing ideas that actually work: no fluff, no wasted time, just strategies that bring in leads and build your brand.
Online Real Estate Marketing That Packs a Punch
1. AI-Powered Ad Campaigns: Smarter Spending, Better Results
Online ads are a little like real estate itself: about location, timing, and knowing your audience. AI tools like Meta’s Advantage+ and Google’s Performance Max do the heavy lifting, analyzing browsing behaviors and ad performance to serve up the perfect ad to the perfect lead. That means less money wasted and more high-quality leads.
Still debating AI? Your competition isn’t. Real estate companies using AI are already boosting net income by 10%. Time to hop on the AI train before you get left at the station.
2. Ditch the Boring PDFs and Go Interactive
Buyers and sellers have seen enough dull presentations to last a lifetime. If you want to grab attention (and hold onto it), try interactive presentations. Platforms like Highnote offer customizable, trackable presentations that help you showcase listings, market trends, and your secret sauce as an agent. It’s like a digital handshake but way more engaging than a stale PDF.
3. Personalized Video Texts: Because Nobody Reads Long Emails
Text messages have an 82% open rate, so compare that to emails gathering dust in inboxes. Quick, personal video messages answering common buyer or seller questions can set you apart. Whether it’s pre-recorded or an on-the-fly response, video messages create connection and trust.
Tips for killer video texts:
- Keep it short (30-60 seconds).
- End with a clear CTA (e.g., “Call me at 555-555-5555 if you have questions!”).
- Add a quick text before sending: “Hey Alex, I made a short video to answer your question – check it out!”
CRMs like CINC and apps like BombBomb make sending these a breeze.
4. Retarget Website Visitors with Facebook Ads
Ever visit a website, leave, and suddenly see ads for it everywhere? That’s retargeting, and it works like a charm. If someone browsed listings on your site but didn’t take action, Facebook retargeting ads can keep you top of mind. Market Leader even offers automated retargeting campaigns if you’d rather not mess with the tech side of things.
Social Media Marketing That Actually Works
5. Real Estate Memes: Yes, They Work
Think memes are just for Gen Z? Think again. Even big brands use humor to connect with their audience, and real estate is no exception. Whether it’s a joke about home inspections or the joys of house hunting, memes make your content more relatable and more shareable. Check Instagram’s professional dashboard daily for trending audio and meme ideas.
6. Educational Instagram Reels: Become the Go-To Expert
Short, punchy educational videos make you the expert buyers and sellers trust. Instagram and Facebook love Reels, meaning your content gets prioritized in feeds. If creating content feels overwhelming, platforms like Coffee & Contracts offer ready-to-use templates and scripts, so you’re not starting from scratch.
7. Polls That Spark Engagement
People love sharing opinions, and polls are an easy way to boost engagement. “Which kitchen style do you prefer, modern or farmhouse?” or “Would you rather live by the beach or in the mountains?” These small, fun interactions keep your audience engaged and your brand in their minds.
Leveraging Reviews & Referrals for Growth
8. Turn Glowing Reviews into More Referrals
Reviews aren’t just for making you feel good; they’re gold for marketing. After a client leaves a five-star review, ask for a referral while they’re still in that happy homeowner glow. Tools like Reach150 automate review requests and referral follow-ups, keeping you top of mind long after the sale.
Video Marketing That Sets You Apart
9. YouTube Neighborhood Tours: Become the Local Guide
When you buy a home, you also invest in the neighborhood. Long-form YouTube videos diving into local areas (schools, parks, coffee shops) help attract buyers before they even start house hunting. Bonus: Embedding these videos on your website can boost your SEO ranking. You can find more info about how to leverage this on this website.
Staying Top of Mind with Email Marketing
10. Email Newsletters: Keep It Fun, Keep It Useful
A newsletter is like a monthly check-in that keeps you on your audience’s radar. Market updates, home valuation reports, and fun extras like restaurant reviews or real estate memes make it something people actually want to read. CRMs like CINC let you automate these, so you don’t have to remember to hit “send.”
Where Do Property Managers Fit In?
Property managers are the key players in real estate marketing. They are fully invested in keeping rental listings competitive, ensuring properties look their best online, or helping investors maximize returns, they play a crucial role. For example, a property management company from Los Angeles, Earnest Homes, highlights the top three benefits of working with a property manager when crafting a marketing strategy. Here they are:
- Property managers can leverage these marketing strategies to attract high-quality tenants and investors alike.
- A well-maintained property (thanks to a great property manager) is easier to market and sell.
- Agents and property managers working together can create a powerhouse of local real estate expertise, helping clients at every stage whether buying, selling, or renting.
Final Thoughts
Great marketing doesn’t mean it has to be the loudest. Instead, it’s about being strategic, engaging, and a little bit fun. You can use AI-powered ads, killer video content, or simply making people laugh with a well-placed meme, the key is consistency and authenticity. Pick a few strategies, run with them, and watch your real estate business grow.